fight hate in our state
WELCOME TO CAREOLINA
A brand movement by and for North Carolinians
to fight discrimination and restore the good
reputation of our great state.
how does careolina work?
1. Buy a Careolina product.
2. 50% of Careolina profits are donated to North Carolina organizations fighting hate in our state.
3. Wear your shirt. Stick your sticker. Help put the care back in Carolina. THAT’S IT.
Why does Careolina Exist?
Hate & love have been rearranged.
Once upon a time North Carolina was an exclamation point of the south, but recently bad legislation, hatred and discrimination have transformed our state into a question mark. In the words of our grandmothers—that just ain’t right. Hateful laws like HB2 can’t and won’t define us. That’s why we created Careolina.
Here’s our mission:
1. Help repair the reputation of North Carolina
2. Support North Carolina organizations that represent acceptance, tolerance and decency
3. Champion local businesses that do the same
4. Stand up for our disenfranchised friends, families, neighbors, coworkers and communities